Universal Brand Development, Fast Live Productions and tour producers Live Nation Entertainment have teamed up with technology innovation agency Inition to create Fast & Furious Live. Part of the event included Fast & Furious film-inspired sequences and a large crowd game where the audience could customise a car, practice their virtual driving skills and then split into teams to control two competing cars in an on-stage head-to-head drag race.
The audience was able to dictate customisation choices, car speed and gear changes by shouting as loudly as possible at the correct times and holding up different coloured cards to vote for specific items. In the climactic interactive scene – Race Wars – the audience was split into two competing teams. Each team controled the speed, movement and gear changes of a real - rather than CG - car by shouting and showing handheld voting cards at the correct moments.
As part of Inition's design team, I was involved in pre-production creating designs and UI mockups for the customization of the cars and the "race wars"game. The above are some WIP examples.
